Become a Shell Retailer in South Africa
Are you ready to own and operate a business under one of the world’s most iconic brands? Shell South Africa is seeking driven, entrepreneurial individuals to run their own Shell service stations. Through this exciting opportunity, you’ll bring Shell’s renowned customer service and operational excellence to your community while growing a thriving business with support from a globally recognized leader in the energy and retail industries.
Shell’s Retailer Recruitment and Business Support Program aims to empower historically disadvantaged South Africans, with an emphasis on black entrepreneurs and women in alignment with the Broad-Based Black Economic Empowerment (B-BBEE) policy. Our goal is to provide training, resources, and guidance to entrepreneurs who will proudly represent the Shell brand and succeed in South Africa’s dynamic retail market.
Why Partner with Shell?
Joining Shell as a retailer offers you more than just a business opportunity; it’s a partnership with a company committed to supporting your success. Shell brings a network of global resources, a reputation for quality, and a comprehensive support system that includes training, marketing, and operational guidance to ensure your service station thrives. As a Shell retailer, you’ll not only be a business owner but also a brand ambassador, embodying Shell’s values and engaging directly with the community.
Franchising at Shell
Operating a Shell service station requires a combination of business acumen, customer service skills, and a strong commitment to Shell’s standards. We’re looking for retailers who can dedicate themselves full-time to the business, demonstrate leadership in health, safety, security, and environment (HSSE) standards, and bring a hands-on approach to all aspects of station operations. In return, Shell offers the necessary tools and support to help you grow your business and maximize your potential as a retailer.
The Role of a Shell Retailer
As a Shell retailer, you’ll manage every facet of your service station, including fuel sales, retail store management, customer service, and team leadership. You’ll also take on the responsibility of upholding Shell’s brand image and creating an exceptional experience for every customer. Here’s what we’re looking for:
Brand Ambassadorship
We need passionate individuals who can represent and advocate for Shell’s core values, serving as the face of our brand in the local community. You will:
Champion Shell’s Core Values: Embody Shell’s values of integrity, customer satisfaction, and commitment to service excellence. Bring a Strong Personal Value System: Use your personal values as a guide for running your business, ensuring all decisions align with Shell’s standards.
Operate the Business Hands-On: Be directly involved in the daily operations of your service station, from fuel sales to retail management. Lead in Health and Safety: Demonstrate a strong commitment to health, safety, security, and environmental (HSSE) standards, setting an example for your team. Show Brand Passion: Pride yourself in representing the Shell brand and providing a top-tier experience for every customer.
Ideal Candidate Profile
Shell seeks to build a network of retailers who bring a blend of entrepreneurial spirit, customer-focused service, and operational expertise. We prioritize individuals who have previous business experience and a commitment to Shell’s high standards.
Requirements
To be considered for a Shell retail franchise, you must meet the following criteria:
South African Citizenship: Only South African citizens are eligible to apply. Preference for Black Candidates: As outlined by B-BBEE, preference will be given to black candidates, with an emphasis on black women. Integrity and Compliance: Candidates must meet Shell’s Anti-Bribery and Corruption requirements and complete Integrity Due Diligence checks. Financial Contribution: A personal financial contribution of at least R500,000 towards the purchase of the franchise is required.
Entrepreneurial and Business Skills
We’re looking for applicants who have experience in business management and an entrepreneurial drive. A successful Shell retailer brings strategic thinking, dedication, and a commitment to continuous learning.
Business Experience: Ideally, candidates will have at least five years of experience in senior management within a corporate environment or have successfully managed their own business. Revenue Standards: Preference for those who have managed a business with annual revenue exceeding R1 million.
Entrepreneurial Mindset: Innovation, attention to detail, and a strong work ethic are essential. Retail Economics Knowledge: Familiarity with retail operations and strong financial literacy is preferred. Customer Focus: Candidates must have a passion for serving customers and energizing teams to deliver quality service in a fast-paced environment. Leadership: Strong leadership skills, discipline, and adherence to business principles are vital to ensure consistent, high-quality service.
What Shell Offers
By joining the Shell network, you’ll gain access to valuable resources and a support system designed to maximize your success as a retailer:
Operational Training and Support: You’ll receive in-depth training to help you manage every aspect of station operations and retail management. Marketing and Brand Access: Benefit from Shell’s global brand reputation and marketing efforts, ensuring your station is positioned for success. Health, Safety, and Environmental Standards: Shell provides support in meeting HSSE requirements, offering resources to help you maintain the highest levels of safety and compliance.
Shell is invested in the long-term success of its retailers. You’ll have the opportunity to operate a business that thrives within a globally trusted brand while creating value and impact within your local community.
How to Apply
If you’re an entrepreneur with a passion for service, a commitment to operational excellence, and the ability to invest in a Shell franchise, we’d love to hear from you. Here’s how you can start your journey as a Shell retailer:
Discover More: Explore the Shell brand, our mission, and the opportunities available to retailers. Complete Your Application: Submit an application detailing your business experience and readiness to operate a Shell service station. Shell’s recruitment team will guide you through the process to assess your alignment with Shell’s requirements and values.
Joining Shell as a retailer is a unique opportunity to run your own business with the support of a global leader in energy. Apply now to become a key part of Shell South Africa’s vision to empower local entrepreneurs and drive sustainable growth in the retail and petroleum sectors.
Shell is committed to diversity, inclusion, and the transformation of our business to reflect the diversity of South Africa. We look forward to partnering with individuals who are ready to take on a rewarding challenge and grow with the Shell family.
